Why Ghosting Candidates Can Harm Your Employer Brand
This is how not to build an employer brand
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Nowadays, the world is at our fingertips, thanks to technology. It’s difficult to stay under the radar, and it’s easy for one small mistake to gain national, even global, attention—in a negative way. When one applicant has a bad candidate experience, they could easily turn any employer’s world upside down by posting to social media (think: Glassdoor reviews or LinkedIn) and even spreading the word to their friends and family, making companies lose customers. This is why more and more employers are keeping a close eye on their employer brand and candidate experience. In this article, we’ll go over what exactly ghosting is, some eye-opening stats, and how you can bridge this ghosting gap in the recruiting and hiring process.
What is Ghosting in Recruiting?
“Ghosting” is a term that comes from the modern dating world. Merriam-Webster defines it as, “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.”
Now this term has woven its way into the recruiting world to describe the relationship between employers and candidates, where one party withdraws from communication—whether deliberately or accidentally. Let’s face it, recruiters are bogged down with a lot of tasks, and they simply can’t handle the volume of applications that can come through.
What Happens When Employers Ghost Candidates?
Candidate ghosting is more common than you might think.
- 60% of job applicants who had an interview were ghosted by employers.
- 47% of applicants who have sent in their resume are still waiting to hear back from the company 2 months later.
- 60% of job seekers report a negative candidate experience with the employers they engage with.
- 72% of job seekers reported sharing their negative candidate experience online.
- 55% of job seekers reported avoiding certain companies after reading negative online reviews.
As we mentioned earlier, when applicants have a negative candidate experience, they’re more than likely to share their experience online. This is because those who went through the negative experience don’t want other applicants to also be put through the wringer.
So what happens if an applicant goes through a positive candidate experience? Consider these stats from the Human Capital Institute:
- 57% of applicants who were happy with an employer’s candidate experience said they would consider seeking employment with the company again.
- 37% of applicants said they would tell others to do the same.
How to Avoid Ghosting Candidates
We all already know that recruiters have a lot on their plate, from sourcing to screening to scheduling interviews. So it’s a given that they won’t have time to respond or interact with every applicant that comes around. In order to fix this, many businesses are turning to automating parts of the recruiting and hiring process.
When it comes to sourcing candidates, is it a recruiter’s best use of time to scour job boards or social media for potential candidates? Most likely not. What about screening—is that also a good use of a recruiter’s time? Again, most likely not. Nowadays, you’ll find recruiting software that is backed by AI to conversate with candidates by asking predefined questions. This ensures that you’re not missing out on potential qualified candidates.
More candidates are getting ghosted by employers than you may think. And these negative candidate experiences can’t just be swept under the rug—applicants are more than willing to air their dirty laundry on social media for the world to read. To avoid this, employers are automating parts of the recruiting and hiring process to ensure that they engage with every candidate that comes by, freeing up recruiter’s time to focus on the truly qualified candidates that they want to move forward with.
More Resources
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297e78717345437569e358_Design%2013.png)
Recruit Your Way to the Championship
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662977a74ba13f7749b0ebab_Design%208.png)
7 Ways to Remove Bias From Your Screening Process
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6629809402ee4ae2c305ee74_Design%2016.png)
Important AI Facts and Why You Need to Know Them
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294c745ff2027f5f066f53_Awards%2011.png)
Humanly Named Top AI Recruiting Software By Select Software Reviews
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294c745ff2027f5f066f53_Awards%2011.png)
Humanly Named Top AI Recruiting Software By Select Software Reviews
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294b2b2995cf5e1ba6c5d3_Awards%205.png)
Humanly Named Geekwire 2022 Best UX Design Of The Year
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294b2b2995cf5e1ba6c5d3_Awards%205.png)
Humanly Named Geekwire 2022 Best UX Design Of The Year
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294bc6c3cc75675b724d17_Awards%208.png)
Humanly Named 2022 HR Tech Awardee For Talent Acquisition
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294bc6c3cc75675b724d17_Awards%208.png)
Humanly Named 2022 HR Tech Awardee For Talent Acquisition
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6580959dc5bf0f85b3315573_G2.png)
Humanly Wins Multiple Placements In G2 Winter 2024 Reports
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6580959dc5bf0f85b3315573_G2.png)
Humanly Wins Multiple Placements In G2 Winter 2024 Reports
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/668c27d7544d7c9ff29a79e0_Brand%20A%20-%2016_9%20v2%20(16).png)
Mr Meaningful Work and Arkesh Mishra
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/667591abf2c5179385212972_Brand%20A%20-%2016_9%20v2%20(14).png)
Mr Meaningful Work and Tim Sackett
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6668af838b773bada8febca8_Brand%20A%20-%2016_9%20v2%20(12).png)
Mr Meaningful Work and Guests Kick Off What's Humanly Possible
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6668af9adca18e09ad08effe_Brand%20A%20-%2016_9%20v2%20(13).png)
Mr Meaningful Work and the Queen of Hearts
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297ae309adce373e48f34c_Design%209.png)
https://www.kcra.com/article/sacramento-start-up-reduce-hiring-biases-artificial-intelligence/35248663
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
How Can Technology Optimize the Hiring Proceess? With Prem Kumar
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
How Can Technology Optimize the Hiring Proceess? With Prem Kumar
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Prem Kumar, CEO of Humanly.io: $5.5 Million Raised to Build the Conversational Hiring Category
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Prem Kumar, CEO of Humanly.io: $5.5 Million Raised to Build the Conversational Hiring Category
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662eaefd0b042c52b3bbc3bb_maxresdefault%20(1).jpg)
Transforming the Recruitment Process with Humanly's Prem Kumar
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662eaefd0b042c52b3bbc3bb_maxresdefault%20(1).jpg)
Transforming the Recruitment Process with Humanly's Prem Kumar
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Firing Squad: Humanly's Prem Kumar
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Firing Squad: Humanly's Prem Kumar
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662eadd848957ac75832e403_maxresdefault.jpg)
HR Tech Insights Featuring Markellos Diorinos, Prem Kumar And Rob Catalano
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662eadd848957ac75832e403_maxresdefault.jpg)
HR Tech Insights Featuring Markellos Diorinos, Prem Kumar And Rob Catalano
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297a1aad7e631180dc5f9c_Design%202.png)
Deck Review: Humanly
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297a1aad7e631180dc5f9c_Design%202.png)
Deck Review: Humanly
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662979c9a776b6b3f320b308_67cc7f5c-4cbe-4e47-9d9c-198fbc440cdc_2688x1242.jpg)
A Chat with Prem Kumar, CEO of the HR Tech Company Humanly.io
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662979c9a776b6b3f320b308_67cc7f5c-4cbe-4e47-9d9c-198fbc440cdc_2688x1242.jpg)
A Chat with Prem Kumar, CEO of the HR Tech Company Humanly.io
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6629797f57037bbaaf661ffe_facebook-ps-2.webp)
The New Age of Hiring: AI Is Changing the Game for Job Seekers
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6629797f57037bbaaf661ffe_facebook-ps-2.webp)
The New Age of Hiring: AI Is Changing the Game for Job Seekers
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297949552beeb29c0cb30c_1_G7uE0m2NZPQYT29ZyomFHw.webp)
SAP.iO Foundry San Francisco Future of Work Cohort
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297949552beeb29c0cb30c_1_G7uE0m2NZPQYT29ZyomFHw.webp)
SAP.iO Foundry San Francisco Future of Work Cohort
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662977e940db3bcc268c63d9_y-combinator-gears.webp)
All the companies from Y Combinator’s W20 Demo Day, Part I: B2B Companies
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662977e940db3bcc268c63d9_y-combinator-gears.webp)
All the companies from Y Combinator’s W20 Demo Day, Part I: B2B Companies
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662977a74ba13f7749b0ebab_Design%208.png)
Product Manager To CEO | Using AI To Increase Equity When Hiring
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662977a74ba13f7749b0ebab_Design%208.png)
Product Manager To CEO | Using AI To Increase Equity When Hiring
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297732906d0c27196fd376_20230518_GeekWire_Awards_1013-768x512.jpg)
Recruiting automation startup Humanly lands $12M as it doubles down on AI
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297732906d0c27196fd376_20230518_GeekWire_Awards_1013-768x512.jpg)
Recruiting automation startup Humanly lands $12M as it doubles down on AI
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6629769e417abf81d243af43_PK-2-768x512.jpg)
GeekWire Awards: How this startup CEO adapted to the pandemic, economic downturn and his own fatigue
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6629769e417abf81d243af43_PK-2-768x512.jpg)
GeekWire Awards: How this startup CEO adapted to the pandemic, economic downturn and his own fatigue
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662976359f210407f032f2d8_labs-ai-to-hi.png)
From Artificial Intelligence to Human Intelligence
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/662976359f210407f032f2d8_labs-ai-to-hi.png)
From Artificial Intelligence to Human Intelligence
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6655f184c9cd82a63b8ebe02_News%20banner%20wide.png)
Humanly Acquires Teamable, Introducing an AI-First End-to-End Recruiting Powerhouse
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6655f184c9cd82a63b8ebe02_News%20banner%20wide.png)
Humanly Acquires Teamable, Introducing an AI-First End-to-End Recruiting Powerhouse
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297dba7173454375695a3e_Design%2010.png)
Conversational AI And Talent OS: Beamery and Humanly Partnership Tackles Top Reason Applicants Leave Job Funnel
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297dba7173454375695a3e_Design%2010.png)
Conversational AI And Talent OS: Beamery and Humanly Partnership Tackles Top Reason Applicants Leave Job Funnel
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297c9935756fe54ca94fb3_Design%2011.png)
Arik Armstead of The San Francisco 49ers and Richaun Holmes of The Sacramento Kings team up with Humanly.io to help increase diversity in the workplace
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297c9935756fe54ca94fb3_Design%2011.png)
Arik Armstead of The San Francisco 49ers and Richaun Holmes of The Sacramento Kings team up with Humanly.io to help increase diversity in the workplace
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297c0779b3764f0e8ff1fe_Design%2012.png)
Empowering the Future of Hiring: Humanly Raises $12M Series A to Fuel Innovation and Growth
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297c0779b3764f0e8ff1fe_Design%2012.png)
Empowering the Future of Hiring: Humanly Raises $12M Series A to Fuel Innovation and Growth
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Ask the Question: What’s Beyond What You Already Think and Know About Hiring?
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297b6e0aad16c401a10ebf_Design%2018.png)
Ask the Question: What’s Beyond What You Already Think and Know About Hiring?
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297ae309adce373e48f34c_Design%209.png)
Humanly Partners With SHRM, Joins Workplace Tech Accelerator Program
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66297ae309adce373e48f34c_Design%209.png)
Humanly Partners With SHRM, Joins Workplace Tech Accelerator Program
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6631527b0593b5a367865a35_download_16x9.png)
SHRM - Ethical HR to Talent Trends, AI in HR
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/6631527b0593b5a367865a35_download_16x9.png)
SHRM - Ethical HR to Talent Trends, AI in HR
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294df8b26590301049fd2e_Ee6HtIE6eA9m5opgoCPUSaM7s.webp)
Empowering Skills-First Hiring using AI
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/66294df8b26590301049fd2e_Ee6HtIE6eA9m5opgoCPUSaM7s.webp)
Empowering Skills-First Hiring using AI
![](https://cdn.prod.website-files.com/6500c2fc62adb9547f182722/669abae2bbe3f764ee4634dc_Design%203%20(3).png)